Did you know that a trademark registration can last forever? A registered trademark provides protection for your brand for an initial period of ten years, but it can be renewed for successive periods of ten years - indefinitely.

If you’re interested in costs, you can quickly check out our current pricing page, but hang on a moment! Let’s look at what you’re paying for when you trademark your business name.

Trademarking your business name is a 10+ year investment

When you ask, “how much does it cost to register a trademark”, bear in mind that it’s a minimum ten-year investment in an asset for your business - your business name may be your most valuable asset which grows in value over time, as your business and reputation grow.

By registering a trademark, you secure powerful, national exclusivity to use your brand for the products and services it covers in Australia or any other country in which you have a trademark registration.

Here’s an article explaining the  benefits of trademarking a business name: Why trademark your business name?

What is the cost if you DON’T register a trademark for your business name?

It’s too late to get theft insurance when you’ve already been robbed! Don’t wait until it's too late to get registered trademark protection for your brand.

You need to consider what the potential cost to your business might be if you failed to protect your trademark and someone copied your brand.

The cost of not protecting your business name as a trademark might be 

• loss of sales

• damage to your reputation

• having to rebrand your business

• legal bills 

When you have a  trademark registration, you can confidently display the registered trademark symbol ® which signals to everyone, “Beware of the owner” and scares most  copycats away. 

How much does a trademark cost to register using Trademarks Online?

The cost of applying for an Australian trademark in one category with Trademarks Online is $640

• One-off fee: AU$240

• Fee per class*: AU$400 for each class (equals IP Australia’s standard online application official fee)
  
  *A class refers to the product category your goods or services fall in. For example, “umbrella” is in class 18, while “tourism services” falls in class 39.

With our advanced, fully automated platform, you don’t need a legal degree to select the right classes. You simply type in the products and services relevant to your business and our system will generate the categories for you to click and select. Easy! We won’t leave you on your own either...

After you apply for your trademark, we’ll send you a receipt and then keep you updated via email at each step of the process. We even help you if there are any technicalities that need to be smoothed out along the way. 

Don’t risk giving competitors a chance to piggyback off your business. It’s never too early to protect your trademark.

At Trademarks Online, you can apply for a trademark yourself using our self-service platform. You can bypass the expensive lawyers and complicated logins. You can get this important task done right now - apply for your trademark quickly in 4 easy steps.