To be registrable, your trademark must be original and distinctive. Discover 5 ways to conduct a trademark name search to check that your mark is not confusingly similar to any existing trademarks.

Trademarks are not automatically registered after you submit your application. Learn more about the process your trademark application will follow and the time frames you can expect at each stage.

A focus on different types of trademarks, both traditional and non-traditional marks which are permitted according to the official trademark definition.

Trademarks and business names are significantly different and it’s essential to know the difference between the two when you are planning to protect your brand by trademarking your business name.

Like a king’s monogram on a wax seal, or the signature of an artist on a work of art, a trademark was traditionally a mark that would help consumers to identify the origin or producer of a product.

The definition of a trademark permits personal names to be registered as a trademark. Find out how to trademark a name.

Choosing a business name is one of the first acts towards building your brand. The name you choose should be carefully selected so that you will be able to register it as both a company name and a trademark.

Should you submit your trademark application online or should you hire a lawyer to do it for you?

When should I use the registered trademark symbol ® versus ™? What's the difference and why does it matter?

What is a trademark objection? Understand the most common trademark objections and what you can do to overcome them.